About Us

We are a collection of humble, likeminded, fitness driven leaders dedicated to creating empowerment, awareness, inspiration and innovation through the lens of our brand.

We seek to help those who join our community to feel more confident and strive to create the best version of themselves.

Our mission is to inspire millions of people across the globe to reach new levels. Don’t be satisfied with where you are. Keep pushing to be better.

Co-founders Cory Rosenthal and Chris Lesnik are two like minded childhood best friends who envision a community of fellow gym rats looking to make change.